Emirates and the Los Angeles Dodgers have announced the sponsorship of the Dubai Little League Divisional Teams, which will go by the name of the Dubai Dodgers. Emirates and the Dodgers will also inaugurate the Emirates Airline Dubai Little League Park which will become the home of the Dubai Little League.
The announcement was revealed at a press conference led by Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President Commercial Operations, Centre; Dave Roberts, Dodgers manager; and Adrian Gonzalez, Los Angeles Dodgers first baseman. Roberts was recently voted as Sporting News National League Manager of the Year and was also voted by the Baseball Writers’ Association of America as the National League Manager of the Year.
The sponsorship underscores the airline and the Dodgers’ commitment to grassroots development of baseball in Dubai and the UAE. Emirates and the Dodgers will commit to financial support, equipment, and uniforms to nurture the talent of the 500 players in different divisions at the Dubai Little League. The support will also ensure that Emirates Airline Dubai Little League Park’s fields and facilities are kept in pristine condition. The sponsorship will give Emirates onsite brand visibility and the ability to run on-ground promotions.
The Emirates Airline Dubai Little League Park will be inaugurated on December 16, when a youth clinic will be conducted by the Dodgers. There will also be autograph signings with the team. In addition, a friendly game between the Dubai Dodgers and another team will take place.
Sheikh Majid Al Mualla, Divisional Senior Vice President Commercial Operations, Centre remarked on the upcoming commitment: “We see our partnership with the LA Dodgers and this announcement as an opportunity to connect with baseball fans in our home, the UAE. Through our focused collaboration with the legendary Los Angeles Dodgers team, we are now able to develop baseball at the grassroots level through the Dubai Little League baseball teams. We are committed to supporting sports amongst youth in Dubai. We hope that young players enjoy the positive experience that the sport has, including the appreciation for the values of hard work, teamwork, discipline and fair play. We also hope to capitalise on the Los Angeles Dodger’s experience in extending player mentoring through clinics and other activities.”
“The Los Angeles Dodgers are extremely proud to join our exclusive airline partner, Emirates Airline, to further the growth of baseball among the youth of Dubai,” said Michael Young, Senior Vice President, Corporate Partnerships. “The Dodgers have always been at the forefront of pioneering the great game of baseball internationally and it’s great to do so with our partner, Emirates Airline. Dodger Manager Dave Roberts and All-Star first baseman Adrian Gonzalez are genuinely excited to join us in dedicating the Emirates Airline Dubai Little League Park and working with these young adults to become committed players and ambassadors of baseball. We look forward to further opportunities with Emirates Airline in promoting our great game and our historic partnership with the worldwide leader in commercial aviation.”
John Fekete, President of the Dubai Little League commented: “The objective of the Dubai Little League is teach our 500 players the fundamentals of baseball and foster a team environment that gives them the opportunity practice good sportsmanship and we have no better partners than the Los Angeles Dodgers and Emirates Airline to help us achieve these goals. We are thrilled that our youth will have the opportunity to enhance their skills through the mentorship of some of the most respected players in Major League Baseball and we are looking forward to more visits from the Los Angeles Dodgers.”
Emirates partnership with the Dodgers began in February when it signed a five-year deal as the Official Airline Partner of the six-time World Series Championship and 21-time National League pennant team. Under the agreement, Emirates will have home plate and foul pole signage, an Emirates hospitality lounge, in-game activations, occasional ceremonial first pitches and fan appreciation activities.
(Dai Sugiura furnished the majority of information provided in this report)